Humanising business
of the future

Anina grew up in Munich, Germany, where she was part of a tight-knit European community. Now she is an interdisciplinary designer with experience in furniture design & development, business management, and UX research & design. She enjoys switching between analytical and creative thinking to explore alternative perspectives and create concepts that inspire future sustainable action. She particularly loves learning about the everyday lives of people, businesses, and communities, and enjoys creatively exploring ideas by bouncing them back and forth with a team. In her free time, she loves exploring cities and everything in between - design, architecture, food, and people.

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MSocSc Strategic Design & Entrepreneurship. Copenhagen Business School and Royal Academy of Danish Design  
BA Industrial Design. University of Applied Sciences Munich
BSc Business, Language and Culture. Copenhagen Business School

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Carolina is a multidisciplinary designer who is passionate about how designing with and for people can address systemic issues to create a more ethical, sustainable and just world. This has led her to develop her skills within the areas of sustainable and circular design as well as behavioural design.

Her skills lie in the process of transforming human insights into design solutions. She enjoys the uncertainty around the form a design solution may take at the end of a design process and making that tangible.Having been born in Barcelona and living in different cities such as Stockholm, London and Copenhagen has allowed her to experience how culture and context affect behaviour and attitudes. Outside of work, she enjoys creating things be that through pottery, sewing, gardening or drawing.

MSc Design & Innovation. Technical University of Denmark (DTU)
BEng Design, Innovation & Creative Engineering. Queen Mary University of London

Cecilie is curious about the world around her. She loves to challenge assumptions about everyday life, which are taken for granted. She is especially driven by using ethnography to put herself in the place of others, in order to experience their perspective and convert it to knowledge, which then can be used to solve problems for people and organizations.

With her bachelor’s degree in anthropology, Cecilie has a solid theoretical and practical foundation for working with qualitative methods. She is dedicated to the applied anthropology and insists that an insight is never better than the way it is communicated and brought to life.

BSc Anthropology. University of Copenhagen

Christine has for more than 10 years supported organisations in creating relevant and attractive solutions for customers; by leading strategic research projects, driving customer-centric agenda’s and applying human-centric methods in a global, multi-stakeholder environments like Symbion Science Park and A.P Møller Maersk.

As researcher and consultant with deep roots in qualitative research methods, design thinking and strategic problem solving her aspiration is to inspire and lead organisations, leaders and teams to become more customer-centric, digital, data-driven and to achieve their needs for innovation and growth. She leads with curiosity and creativity, thrive working in teams and see new project as an opportunity to rethink how problems can be approached.

Industrial Ph.D. Entrepreneurship and Innovation. Symbion Science Park and CBS
Cand. merc. International Management and Marketing. CBS
Maersk. Strategy Lead

Being creative on command and with a Pippi-mindset, Clea is our Junior Communication Designer, creating content for internal and external use. Writing catchy copies, producing profound pictures and engage people across the board — even if she hasn’t tried it before, she is most likely able to do it.

Going against the stream is a core trait in Clea. During her bachelor’s degree in business administration and psychology at CBS, she did a semester in non-other than Peru, only to come home thinking that one bachelor was not enough. Having read somewhere that people born in 1996 would have to work to the age of 74,5, she decided to unleash her creative side and start Visual Communications at The Royal Danish Academy of Fine Arts. Furthermore, she has real life experience from working at a communications agency in Copenhagen.
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BSc in Business Administration and Psychology, CBS
MSc in Management of Creative Business Processes, CBS

Emil is an anthropologist with a special interest in the entanglement of humans and technology. He believes that technology is not a solution in itself, thus understanding humans’ needs, aspirations and challenges are his starting point for his research.

Emil is strong in qualitative methods and has a passion of finding patterns in complex research data. His curiosity for exploring cultures has led him from remote places in East and West Africa to engineering communities in Japan.

MSc Techno-Anthropology. Aalborg University
BSc Anthropology. University of Copenhagen

Cultural expert with a sustainable approach.

Emilie is an anthropologist with extraordinary talents in revealing people’s true selves, with all the complexities and controversies we contain. She is conscious of the climate, and has previously worked to anchor Nykredit’s environmental strategy in Copenhagen. Emilie’s interest in sustainability is contagious in her project work, where the solutions always take into account the wider context that they seek to influence or change.

Data Analyst. Nykredit
MA Applied Cultural Analysis. University of Copenhagen

Fenja is a skilled and passionate facilitator, known for her natural ability to lead and collaborate effectively with cross-functional teams, working closely with both clients, stakeholders, and end-users. She is dedicated to building human-centered strategies and solutions that provide value to both users, businesses, and society as a whole.

Fenja has a unique perspective on innovation due to her experience with design thinking and behavioral economics. She strongly believes that these approaches have the power to create meaningful and impactful solutions and that human participation is essential in every step of the innovation process.  

Strategy Director. Flip Studio
Strategy Director. Hatch & Bloom
Senior Insight Strategist. MediaCom DK

MSc Media Science, Philosophy & Sociology of Religion. Aarhus University

Freya is a cultural analyst with a background in strategy and purpose-driven innovation. Through her cross-sector work in London and Copenhagen, she has first-hand experience translating human-centred insights into tangible business solutions.

She believes in the power of foresight and design to uncover new opportunity spaces, and ultimately create better futures for both people and planet.

Insights and Expert Lead. &Simple
Impact Strategist. Rainmaking Innovation
MA Applied Cultural Analysis. University of Copenhagen

A people-researcher at heart, Harmen is interested in what is now and how it might be next. Reading between the lines of everyday human problems and long-term business perspectives, you will notice he focuses on change. Putting his broad base in social sciences theory and methodology to use on topics such as life at home, the urban fabric, and brand experiences he simultaneously draws on his experience in communication. Harmen enters each new project with his ever-increasing drive to understand people better and to help others make sense in an ever-changing world.

If he is not distilling insights from research findings, you are most likely to find Harmen cheffing in his kitchen – or going the extra mile on a bikepacking trip.

MSc Spatial Designs & Society. Roskilde University

As a design anthropologist, Ida uses her curiosity about humans and her interest in questioning the world as a launchpad to understand and create change. She is a great believer in empathy and in understanding the world from all its different perspectives; whether it is understanding how health care professionals perceive their patients, or in trying to understand the philosophy of yoga.

By combining anthropology and design Ida is experienced in elevating anthropological perspectives into actions. She has a toolbox of ways to implement design initiatives in the research process, as well as to work with participatory innovation and to bring the human perspective into play in co-designing processes.

MSc. IT Product Design. University of Southern Denmark
BSc in Anthropology. University of Aarhus

With his background in Political Science, Jakob has in-depth knowledge of how public institutions, society and people interact. He is interested in how deep understandings of people’s experiences can be turned into innovative solutions, which benefit both users and businesses. Jakob has a big passion for travelling and sport. He plays football with his friends in their football club Copenfalster, where they are about to conquer the Danish Sunday league.

MSc Political Science. University of Copenhagen

Julie is motivated by understanding humans and their behaviour, and how this can contribute to valuable insights and/or concepts and designs. She is especially curious about how information technologies are a part of our everyday life and society; whether it is questioning the existing use of different technologies, or how to change the attitude of bringing in new systems in traditional frames, such as teaching and competency development.

Julie is currently studying Communication and IT at University of Copenhagen where she is positioning herself in the tense space between research and design. Here she is expanding her toolbox with both quantitative and qualitative methods combined with different design initiatives.

Ma.IT in Communication and IT. University of Copenhagen
Ba.IT in Information Studies. University of Aarhus

Junyi comes from China, and now enjoys his life in Copenhagen. By fusing his Eastern upbringing with Western education, he is fluent in understanding human insights and navigating different perspectives in multicultural contexts. He was a hotelier and a marketer before he became a strategic designer, putting himself in the shoes of the customer is just business as usual for him. With the use of his emphatic lens, he unfolds the underlining needs, wants, and social dynamics of every lived experience. Moreover, his cross-disciplinary background education offers him skills and various design tools, models, and methods to create the synergy between design & business and foster innovation.

Junyi cares deeply about the environmental challenges of today, he designs board games to better communicate climate change in his free time.

MSocSc Strategic Design and Entrepreneurship. Copenhagen Business School
BA Hospitality Business Management. César Ritz Colleges Switzerland

A future focused designer fitted with behavioural lenses

As lead consultant and partner at IS IT A BIRD, Katey’s passion lies in bridging human understanding with new concepts that fit the reality and context. Katey is a designer by education and uses Design Thinking in her daily life to help organisations create more value for their customers. She believes in the power of empathy and optimism to create impact, and has led human-centred skills development processes with IIAB’s biggest global clients.

Senior Research Executive. The Big Picture, London
Msc Product Design. University of Leeds

With a passion for identifying and enhancing the exotics of everyday life, Kirstine has worked intensively on strategically transforming the built environment in Denmark – from the windy west coast to urban Copenhagen.

She is analytical to the core and an expert when it comes to putting a background in anthropology into play in the strategic development of space and place, encompassing concepts, organization, business models, functions, and purpose. She is a curious and dedicated listener and a skilled diplomat, adept at navigating and leading complex partnerships, while viewing any problem from a 360-degree perspective.

She enjoys carefully questioning preconceived ideas and accepted truths, and she possesses a humble and persistent way of driving changes that turn buildings and businesses upside down.

Her surname may be Cool, but currently, she is exploring the many hot sauna experiences of Copenhagen.

Academic leader. BARK Rådgivning.
Head of Consulting. Dansk Bygningsarv.
MSc Anthropology. University of Copenhagen

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With an interdisciplinary background in Sociology, Communications and Media Studies, Laura brings strong skills in gathering and analysing complex knowledge on human, social behaviour and translating them into clear and useful insights, concepts and initiatives.

As researcher and consultant, Laura draws on strategic tools and methods from behavioural design to understand why people behave the way they do – in order to create human-centered strategies and solutions with real impact.

Strategic Consultant. Acceleration Nordic
Behavioural and Insights Researcher. Flip Studio
MSc. Sociology. The London School of Economics
BA. Communications and Media Studies. University of Aalborg, Copenhagen

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Lea puts her curiosity and ability to connect the dots in cultural patterns in the centre of her work. This brings her to constantly look for new approaches to the challenges she faces and question status quo. As an anthropologist, she believes that being humble about what you think you know and asking questions are important first steps to reach innovative solutions. Her fascination of undiscovered territory has led her to do fieldwork in Berlin, London and Vancouver where she has studied urban spaces and alternative economies.

Lea always seeks out possibilities to gain knowledge and develop new skills - and not just within her field. At the moment, she is also working on perfecting her handstand and creating delicate latte art in the IIAB café.

Program Director. DANSIC
MSc Anthropology. University of Copenhagen

An anthropological powerhouse

Louise curiously asks concise, clarifying questions that always lead to the most effective solutions on all kinds of projects. Being a gifted storyteller, she untangles complex ideas and converts them into inspiring and relevant pointers. As a true people interpreter and an accomplished analyser, Louise not only masters finding patterns in data and forces them to do her bidding, she knows exactly how to be one step ahead. Among a bunch of her other stories, her former experience from working in a bell tower, certainly rings our bell.

Project Worker. INDEX: Design to Improve Life
Project Assistant. Hausenberg
MSc Anthropology. University of Copenhagen

Mads is a digital designer who immerses himself in and explores the many facets of design, always ensuring a human-centered approach in his work. His experience span across a spectrum of design aspects, encompassing visual aesthetics, and the broader ideology of design thinking and innovation. His engagement also extends to explorations in speculative and critical design, as well as sustainability, ethics, and diversity within design.

Mads' passion for this field stems from a deep-seated fascination with discovering fresh perspectives. He finds genuine joy in approaching challenges with innovative and creative solutions, drawing inspiration from the intricate world of design. His ability to critically assess situations empowers him to navigate complexities adeptly, sidestepping potential pitfalls and ensuring that the work remains not only creative and innovative but also purposeful and ethically sound.

Ma.IT in Digital Design. University of Aarhus
Ba.IT in Digital Design. University of Aarhus

Marialuisa is an Italian Service Designer driven by a passion for social innovation and systemic thinking. She is experienced in facilitation, user research and strategy. Using co-creation tools, she ensures stakeholders’ needs are not only heard but also seamlessly integrated, bridging the gap between insights and implemented solutions. She has supported innovation teams from global brands and NGOs in mapping needs, visualizing complexity, facilitating design processes, and bringing people together toward a shared sustainable vision. She is a big picture player, as she finds motivation in tackling challenging puzzles through comprehensive and inclusive solutions. Being a designer nowadays means mediating the needs of our users and business needs – while at the same time considering our societal challenges to create a change.

Social Innovation Manager. Stupid Studio
MSc in Service Systems Design. Aalborg University
BSc in Visual Communication Design. Polytechnic of Turin

With a background in humanities and social sciences, Marianne has experience in the field of anthropology, design and architecture. She is driven by exploring and understanding people's lifeworld in terms of everyday practices and experiences within their surroundings.  

She has a toolbox in qualitative methods and thrives in the dynamic process of conducting fieldwork from the early stage of forming the research design, being in the field, as well as analysing and communicating their words and behaviour.  

When not in the field, Marianne is a creative octopus occupied by sewing, making jewellery and ceramics.

MSc Spatial Designs & Society. Roskilde University
‍BSc European Ethnology. University of Copenhagen

As a cultural analyst, Marie uses curiosity and empathy to uncover extraordinary findings in ordinary, daily life. Leveraging her strong cultural analytical skills, she identifies cultural patterns and extracts valuable human insights in close collaboration with clients, colleagues, and end-users to develop meaningful solutions. Marie firmly believes in staying with the trouble and embracing complexity as a driving force rather than an obstacle, which ultimately leads to positive outcomes, empowering both individuals and organisation to thrive and succeed now and in the future. ‍

‍Research Assistant. CoRe
Junior Consultant. Social Action
MA Applied Cultural Analysis. University of Copenhagen
BA European Ethnology. University of Copenhagen

Michael is a researcher driven by excavating the hidden facets of human experience to develop long-lasting and meaningful solutions. With a background spanning business strategy, organisational sociology and strategic design, he brings together diverse perspectives in his approach to problem-solving leading to more holistic outcomes.

Having previously cofounded a startup, Michael has developed an entrepreneurial mindset with a deep-seated interest in the inner workings of innovation. He believes design offers unique potential for value generation in markets that have yet to take shape — where commercial opportunity is not only discovered but also created.  

MSocSc Strategic Design and Entrepreneurship. Copenhagen Business School
BSc in Business Administration and Sociology. Copenhagen Business School

Mikkel has a background within the qualitative discipline in combination with organizations, markets and globalization. This allows him to gain insight into both the client’s and the informant’s worldview, which gives a more holistic understanding of the studied field. In his approach he uses curiosity to be open-minded and explorative, in order to reveal what goes beyond the immediate impression. He also has a critical perspective which makes him question perceived truisms in the field in order to identify new possibilities and understandings.
When he is not at his desk or in the field, he enjoys being social, watch football or play a game of squash.

‍MA Applied Cultural Analysis. University of Copenhagen

Professionally trained as an event manager, Neele strives to create both; structure as well as space for creativity and exchange in projects. For her, an environment that supports growth and interdisciplinarity is vital since she believes innovation is driven by a shared dialogue which will lead to a reimagined future. Dedicated to successful project management, design, and human-centred insights, she pursues out-of-the-box concepts. Paying close attention to details, she develops innovative solutions using Design Thinking. Studying and working in Germany, The Netherlands, Denmark, and Sweden, Neele developed a strong intercultural awareness. This, combined with her cross-disciplinary professional background, allows her to tackle any problem and drive it towards the desired goal.

MSc International Marketing and Brand Management. Lund University
BA Creative Business, Media Management. NHL Stenden University of Applied Sciences
Apprenticeship as Event Manager. Koelnmesse GmbH

The one with overview and an impressive eye for detail

Pernille is our calm center of the hurricane, who makes anything and everything in the office run smoothly. Besides the daily accounting and office administration, she is the one in charge of planning events and happenings, and managing the procurement of your technical equipment and design interior. With a former career from the VIP lounge in SAS, you are guaranteed an exceptional service when staying at the office. Never leave without tasting a cup of her well-brewed cafe latté.

Gospel Singer. Østerbro Church
VIP Host. SAS VIP Lounge
Barista and Owner. Kenya Kaffe at Strandvejen

A visionary entrepreneur with an artistic edge

Rasmus is our CEO and has background in both social science and design. He is an innovation geek, with a mind tuned to design thinking. Rasmus works at the forefront of development, with a critical understanding of the forces behind disruption, connecting technology, trends and human insights. He advises both public and private organisations on innovation, and helps strengthen their capacity at a strategic and tactical level. With over 100 workshops under his belt, Rasmus holds a unique ability to engage people in culture change.

Innovation Consultant. Danish Broadcasting Service
MSc Design, Communication & Media. IT University of Copenhagen

Sasha is an experience design consultant who is passionate in understanding what makes any experience a remarkable one. Bringing her scientific approach to problem solving derived from psychology and strategic brand communications, Sasha has been able to apply design thinking to overcoming all kinds of business challenges and identify opportunity spaces for innovation that people will find meaningful. As she believes in the value of closely collaborating with cross-disciplinary teams, she has become experienced in facilitating and managing user-centric design processes of various scales.

Sasha is comfortable balancing the needs of multiple stakeholders to ensure thoughtful strategies are produced wherever she is involved and is excited to continue to do so now that she has made her move from Jakarta to Copenhagen.

Experience Design & Strategy Planning. Wunderman Thompson
Corporate Communications. Astra International
BSc Psychology. University of New South Wales

Strategist with a deep passion for people

Sune deeply believes that understanding the behaviour, needs and dreams of people is a powerful agent of change. The core theme throughout his career has been both an ambition and ability to put humans at the center of decision making processes. With a background in Political Science and too many hours spend following and participating in debates about society, trends and the possibilities and pitfalls of technology, he combines human insights with larger societal and planetary trends when developing strategies, services and products for clients. He used to obsess over American politics, but after Biden became president he luckily have a lot more spare time not death scrolling Twitter, so he kind of needs a new hobby.

Director of Insights & Strategy. Advice
Consultant. Local Government Denmark Consultancy Agency
Service Design Expert Programme. Summer School of University of the Arts London
MSc Political Science. University of Copenhagen

Thit has always had a profound interest and curiosity when it comes to understanding people, cultures and different ways of being. This is why she moved to Australia when she was 16 years old, chose the profession of anthropology and why she lived in Norway for a semester during her bachelor. Thit is constantly longing to go abroad and her heart is split between her three favourite countries - Denmark, the home of her family, Australia with its beautiful west coast that has the best waves to surf and Norway with its stunning nature and mountains to hike.  

Thit is driven by being in the field, immersing herself in people’s stories, changing things for the better and turning insights from the field into findings and tangible solutions. She is especially interested in contributing with anthropological findings that can change our perspective on how we organise our society and the way we view habits that might seem set in stone.  

MA in Applied Cultural Analysis. University of Copenhagen
BSc Anthropology. University of Copenhagen