Look around: We are crafting the future

On Wednesday we hosted our #19 IIAB Talk - this time on Future Craft, asking our speakers, our audience, how we might create a space for businesses and organisations to ensure agency and relevancy in the future by understanding both mega trends that will bring change all around us and fundamental human needs and experiences that will be much more stable.

Approaching the wonderful time of Christmas and soon entering a brand-new year, we start feeling somewhat enchanted. You could say that we are surrounded by a sense of a magic...

Last week we hosted our 18th IIAB Talk — this time on how we question the future through design.

Autumn is approaching and the IIAB office is back to buzzing with business after a great summer. As we gathered again and shared holiday memories, we realised that more of us had been interrailing; by accident, rather than intend. Strikes and shortage of staff led to cancellations and the rebooking of flights across countries — forcing travellers to rethink their routes.

A colleague once told me that the psychology of progression can be understood as leaving the comfort zone and plunging into the depths of the development zone. Here everything is open for discussion, in flux, in a space of possibility. Exploration in this environment is where innovation is found.

Literature has the power to do what we see as our vision at IIAB: It can change conversations.

In the past two years, the COVID pandemic has caused a shift in the distribution between in-person research and digital, remote research. Mobile ethnography, which has been part of our toolkit for a decade, has become the primary tool for engaging with humans in a time of social distance. This increased use during the pandemic has led to new learnings which counter the assumption that data acquired digitally is distorted due to peoples’ tendency to artificially stage themselves on digital platforms, like Instagram or Facebook.

A positive corona-test isolated me and my family during the Christmas break. The digital company of Paul, John, George and Ringo got us through it, and while watching 9 hours of “The Fab Four” at work, I reflected upon the nature of creative work processes. I might be the very last person to understand the genius work of The Beatles. Admitted! But when I look into the new year ahead of me, full of exciting professional collaborations, within and beyond the much talented IS IT A BIRD-team, a source of inspiration will be The Beatles. Here’s why:

For well over 1.5 years we have lived in a low-touch economy. This global deprivation of opportunities for intimacy might just trigger a new kind of luxury: human bonding. Companies that master how to design for intimate customer experiences are likely winners of tomorrow. We offer four principles.

Youth is wasted on the young. While many of us can appreciate the sentiment behind this adage, the irony nonetheless paints aging as an inferior and undesirable alternative. These kinds of ageist ideologies have been circulating for a long time, but aging is not the disappointing fate it was once considered to be.

Just 500 years ago, we humans believed that Earth was at the centre of the universe. Before the dawn of modern astrology, the common belief was that our planet was stable and fixed in position as astrologers observed that the Sun and moon appeared to revolve around them once a day. But in 1543, Polish astrologer Copernicus showed that this wasn’t the case. As it turned out, humans were not the centre of the universe – the sun was.

Whilst technology has expanded our lives in so many ways, most of us today share a collective addiction to our devices. In spite of our best efforts to reduce our dependency by deleting apps and putting our phones on 'do not disturb' mode, all too often we find ourselves back on our newsfeeds mindlessly refreshing to see what we missed.