Classical long-term competitive advantage is coming to an end, calling for a new approach to strategy
Are changing customer preferences, technological developments or new market dynamics killing your strategy?
We help executives set the right direction for their business, based on changes in the market and a deep understanding of users’ needs. We use the design thinking approach to do strategy – not just talk about and plan it.
The IS IT A BIRD way is to start by exploring the ‘why’ for your organisation, and, from there, identify a value proposition that resonates with your stakeholders, to direct the strategic decision making process for the future.