Strategy and business direction

Unlocking sustainable and steady expansion through the right business perspective

Sune Holm Thøgersen
Co-CEO & Partner
sune@isitabird.dk

Classical long-term competitive advantage is coming to an end, calling for a new approach to strategy

Are changing customer preferences, technological developments or new market dynamics killing your strategy?


We help executives set the right direction for their business, based on changes in the market and a deep understanding of users’ needs. We use the design thinking approach to do strategy – not just talk about and plan it.


The IS IT A BIRD way is to start by exploring the ‘why’ for your organisation, and, from there, identify a value proposition that resonates with your stakeholders, to direct the strategic decision making process for the future.

Expertly crafted deliverables

MVP Roadmap

Innovation Framework

Business Model Canvas

Want to know more?

Sune Holm Thøgersen

Co-CEO & Partner
sune@isitabird.dk